How Pokémon Cards Outpaced the S&P 500 and Bitcoin
Pokémon trading cards outperformed both the S&P 500 and Bitcoin over the past three months, posting a 22.8% gain while the cryptocurrency fell sharply. The divergence highlights how collectibles are behaving as an asset class largely disconnected from financial markets. Sponsored Sponsored The Numbers Behind the Outperformance A card index tracks the aggregate value of graded collectibles, functioning like a stock index but built around physical items. Rand Group compiled the figures behind this comparison. The three-month numbers show a wide gap. Pokémon cards climbed 22.8% while the S&P 500 advanced 4.7% and Bitcoin declined 20.7%. Follow us on X to get the latest news as it happens. The pattern extends across the year. Card indices posted gains of nearly 28% year-to-date, compared with roughly 13% for the S&P 500 and losses of 27%-29% for Bitcoin. Retail data confirms the underlying demand. Target reported trading-card sales jumping nearly 70% during 2025, tracking toward more than $1 billion. Sponsored Sponsored Pokémon drove much of that volume. Walmart‘s marketplace registered even steeper increases in sales of the franchise’s products. Two forces explain the appetite. Nostalgia among millennials and Gen Z adults who grew up with the franchise combines with the genuine scarcity of high-grade vintage cards. High-profile sales amplified the attention. Influencer Logan Paul sold









