Gen Z Dominates Binances Stablecoin-Based Stock Trading, Accounting for 44% of Users
Gen Z holds 44% share of Binance Direct Stocks and bStocks users industry-wide currently.Gen Zs new TradFi user share climbed from 41% in January to 47% by July 2026.Gen Z generated roughly $80 billion in TradFi volume with 24% monthly compounding growth.Leveraged ETFs made up only 5.9% of Gen Zs trading volume, lowest among all generations. Gen Z has emerged as the dominant force behind Binances stablecoin-based stock trading products, according to new data from Binance Research. The generation accounts for 44% of users on both Binance Direct Stocks and bStocks, marking it as the single largest cohort across these offerings. Gen Z also holds roughly 45% of TradFi perpetual users, placing it on par with Millennials in that category. Gen Z Leads Adoption Across Binances TradFi Suite Binance Research data shows Gen Zs dominance extends beyond individual products. Among traders who have adopted all three TradFi offerings, a signal of genuine engagement rather than casual testing, Gen Z represents 48% of that group. Millennials follow at 33.6%, with Gen X and Baby Boomers trailing well behind at 13.6% and 4.9%. Gen Z Dominates Binances Stablecoin-Based Stock Trading, Accounting for 44% of Users Binance Research said Gen Z is the largest user group for its stablecoin-based stock









