Why McDonald's is building an advertising business

McDonalds on Wednesday announced plans to create its own media network, following in the footsteps of retail giants like Amazon and Walmart.  In August, 450 of its company-owned U.S. restaurants began displaying advertising for other companies on its digital drive-thru order boards as part of a pilot. It is early days for the program, which has not yet rolled out to the franchisees who operate the rest of its roughly 14,000 U.S. locations.  Still, McDonalds hopes that it could eventually grow to be a $1 billion business for the company.  “Commerce media is one of the fastest-growing areas in advertising, and it‘s expected to reach more than $100 billion in the U.S. alone by 2028,” Morgan Flatley, McDonald’s global chief marketing officer and executive vice president of new business ventures, said during an investor presentation.  “Its an opportunity to generate revenue for the system with little in the way of additional cost, no operational complexity and no disruption to our customer experience,” Flatley added.  The move could eventually bring McDonalds a steady stream of high-margin revenue as costs for key inputs like beef climb and as the chain plans to invest billions of dollars in restaurant upgrades over the next decade.  In the restaurant industry, McDonalds

09-24Industry

Gold buckles as 5% yields and Fed hawks take control

Gold sank by over 1.5% during the North American session on Wednesday as investors grew confident that the Federal Reserve (Fed) would raise rates at the October meeting. That confidence stems from hawkish remarks made by several officials. The XAU/USD trades at $4,285 after reaching a high of $4,369.  XAU/USD slides as strong PMIs propel October tightening bets higher  Developments in the Middle East had pushed US Oil prices to near $90 earlier in the week. But breaking news of a potential US diesel export ban reversed Crude prices on Wednesday as West Texas Intermediate (WTI) rallied over 1.5% to $91.42 per barrel.  According to Politico sources, the Trump administration is preparing a plan to ban diesel exports for 90 days in a bid to push energy prices down. After the headline, Crude futures edge lower, while the Greenback remains underpinned.  The US Dollar Index (DXY), which tracks the performance of the American currency against six others, is up 0.7% at 101.22, a headwind for the yellow metal.  Regarding the US-Iran conflict, hopes of de-escalation increased after Reuters reported that a senior Iranian official said Tehran is reviewing the US response to its proposal to end hostilities.  Last Wednesday, the Federal Reserve raised rates by 25

09-24Industry

US Stablecoin Adoption Could Surge with Bank-Like Protections: Visa Survey

Visa released the results of a survey signaling that bank-level fraud protection and insurance could drive adoption in stablecoins for cross-border transactions among US users.  In a survey of 2,192 US-based customers published on Wednesday, Visa said that the “adoption intention” of stablecoins among US users could climb from 36% to 56% “in a hypothetical scenario with bank-level fraud protection and deposit insurance.” The findings conducted by Morning Consult between February and March showed that Americans who were asked about financial terms like stablecoins were looking for faster and cheaper methods to send money abroad.  Discover more  Fintech investment reports  Bitcoin mining hardware  FINANCE  “Nearly two-thirds (64%) [of respondents] say trust depends more on who offers a payment method than on the tech itself,” said Visa. “Willingness to use stablecoins rises from 36% to 45% when offered through an existing financial provider.”  The survey posited bank-like protections for stablecoin issuers in the US at a time when companies are preparing for the enactment of the Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act. The bill awaits finalized rules from key US financial agencies ahead of its effective date, expected in January 2027.  Related: Stablecoin cross-border flows surge 78%, defying crypto bear market   Unlike products from traditional

09-24Industry

Silver Price Forecast: Fed hawks knock XAG/USD toward $64 support

Silver (XAG/USD) price tumbles over 3.67% on Wednesday as investors increase Federal Reserve (Fed)-hawkish bets, following remarks by several officials supporting last weeks rate hike and penciling in further tightening. XAG/USD trades at $64.59, after reaching a high of $67.52.  XAG/USD Price Forecast: Technical Outlook  After forming a ‘head and shoulders’ chart pattern, which was later negated, the Silver price seems poised to consolidate in the $63.45-$67.50 range in the short term.  On the upside, the first key resistance is the 100-day Simple Moving Average (SMA) at $66.20, followed by $67.00. At the bottom of the range, the 50-day SMA at $63.45 is the first support, followed by $60.00.  The Relative Strength Index (RSI) indicates bearish momentum, with the index below its neutral level and in an almost vertical decline. Hence, in the short-term, XAG/USD is tilted to the downside.  Silvers first support is the $64.00 mark. A breach of the latter will expose the 50-day SMA at $63.45, followed by the September 16 low of $62.30. On further weakness, the next key support levels are the March 23 low of $61.01 and the $60.00 milestone.  On the flip side, if XAG/USD reverses course and aims upward, the first resistance is the September 22 high of

09-24Industry

Tokenized stocks must carry the same shareholder rights, OKX US CEO says

OKX US CEO Roshan Robert has said tokenized stocks must preserve the rights of traditional shares as the SEC begins a five-year test of blockchain-based U.S. stock trading.  SummaryRobert said tokenization should change how shares trade and settle, while preserving their shareholder rights.The SEC requires qualifying stock tokens to carry rights matching the equivalent traditional shares.Issuers can object before an unaffiliated third partys tokenized shares begin trading under the exemption.Robert said live trading could help the SEC assess pricing, liquidity and possible changes to market rules.  Roshan Robert, CEO of OKX US, told crypto.news that holders of tokenized National Market System stocks should receive the same rights and privileges as investors who own traditional shares of the same class. In his view, changing the technology used to trade and settle a share should not change the investors claim on the company.  The distinction matters under the Securities and Exchange Commissions five-year trading exemption, issued on Sep. 17. Qualifying venues can use permissioned automated market makers and liquidity pools to trade tokenized versions of certain U.S. listed stocks, subject to limits and other conditions. The order expires on Sep. 17, 2031, unless the SEC changes it.  You might also like:  Blockchain.com and NYSE explore 24/7 trading

09-24Industry

CryptoQuant CEO: Bitcoin will rise upto 5x this cycle, 'followed by a milder bear market'

Bitcoin could rally up to over $400K in the new bull market cycle, according to Ki Young Ju, CEO of on-chain analytics platform CryptoQuant.  In an X post, Young Ju projected that BTC wont explode halfway compared to past wild rallies.  I expect this Bitcoin bull cycle to deliver 3–5x rather than another 10x+ parabolic rally, followed by a milder bear market.  At the current market price of $86K per BTC, that translates to a $258K-$430K price target.  Backing his argument, the executive cited growing institutional adoption that will dampen the historical 80% dips, adding that the upside will also be capped.  Young Ju added that the PnL Index Signal, which tracks aggregate investor profitability, has topped and bottomed out at less extreme levels compared to past trends.  Source: CryptoQuant  Similarly, the MVRV, another key valuation metric that typically slips below 1 (extreme distress, losses) to mark past cycle bottoms, rebounded without tagging 1 in the recent cycle.  According to Young Ju, the past wild and explosive BTC rallies were driven by “hot money” from retail investors.  Now, more mature players from ETFs and corporates are taking over. Interestingly, Ju believes the dampened volatility and the ensuing stability could push BTC to become real global money.  That said, do other

09-24Industry

Ripple‘s Schwartz Links SEC Experience to Glock’s Connecticut Lawsuit

David Schwartz compares SEC compliance concerns with Glocks Connecticut suit.Glock seeks clarity on whether redesigned pistols fall under Connecticuts ban.Glock challenges the laws clarity and raises two separate Second Amendment claims.  Ripple CTO Emeritus David Schwartz compared the company‘s SEC lawsuit to Glock’s challenge to Connecticut firearm restrictions, highlighting a dispute over whether businesses can determine how to comply with the law.  His comments followed attorney Kostas Moros‘s account of Glock’s efforts to obtain clarification about whether its redesigned pistols fall under a state ban.  Schwartz Questions Clarity of Compliance Rules  Schwartz responded to information shared by Moros, who described Glock‘s attempts to secure an answer from Connecticut’s attorney general before the restrictions take effect on October 1.  “It‘s grossly unfair when the government’s clear intentional strategy is to ensure either that you cannot possibly comply with the law or that you cannot possibly know whether you are complying with the law,” Schwartz wrote on X.  Discover more  finance  Secure crypto storage  Crypto market updates  He added, “Ask me how I know,” signaling a connection to Ripple‘s experience with the U.S. Securities and Exchange Commission. When another user asked about that experience, Schwartz linked to Investopedia’s analysis of the SEC v. Ripple case.  Glock Seeks Court Ruling Before October Deadline  According to

09-24Industry

BNB Price Prediction: BNB Bulls Defend $740 as Triple Bottom Signals a Potential Breakout

The pullback has not yet broken the broader recovery structure. Technical signals remain mixed in the short term, while BNBcontinues to trade above several important moving averages.  BNB Price Holds Above Key Support  BNB climbed from the low $700s earlier in September and reached a recent high of about $807 before retreating. Historical market data shows BNB closed near $799.65 on September 21 after reaching an intraday high of $807.05 before falling back toward the upper $700s.  The decline has brought the $780 area into focus, while the broader $739-$746 region remains an important reference point. BNB previously traded near $739 on September 17 before advancing toward $800, giving the zone additional relevance as a potential support area.  That view is consistent with the recent price history. BNBs September 18 low was around $735, followed by a recovery toward $768 and then a move above $800.  Triple Bottom Puts $790 in Focus  Short-term traders are also monitoring a potential triple-bottom formation on the BNB/USDT 15-minute chart.  Blockchain development tools  Fintech investment reports  Crypto wallet review  BNB/USDT is forming a triple-bottom pattern on the 15-minute chart, with buyers repeatedly defending the $782–$785 support zone. Source: @cryptowithgopal via X  A triple bottom can indicate that sellers are struggling to push the price below

09-24Industry

HSBC Maintains Maximum Bullish Stance on Equities with Tech as Leading Choice

Key TakeawaysHSBC maintains its strongest possible overweight allocation to global stocks.U.S. and Asian technology sectors receive the banks highest conviction ratings.The firm prioritizes U.S. tech investments over small-cap stocks while supporting European financials.The Nasdaq 100 reached an all-time closing high on Tuesday before retreating Wednesday.Elevated energy costs, rising yields, and elevated tech multiples pose significant challenges.  HSBC continues to advocate for its most aggressive positioning in global equities, recommending that investors maintain substantial exposure to the technology sector. Max Kettner, the banks chief multi-asset strategist, confirmed that HSBC remains at “maximum overweight” on stocks, with particular emphasis on U.S. and Asian technology companies.  MarketWatch: HSBC (Kettner) remains “max overweight” equities.   The recommendation arrives as tech shares experienced a pause on Wednesday. The Nasdaq Composite dipped approximately 0.1% at the opening bell amid climbing oil prices and ascending Treasury yields, while the S&P 500 traded near unchanged levels.  This follows robust performance earlier in the week. The Nasdaq 100 surged 2.8% on Monday and added another 0.8% on Tuesday, achieving a record closing level of 30,732.40, buoyed by renewed confidence in artificial intelligence investment and revenue generation potential.  Technology Remains HSBCs Primary Focus  HSBC expresses clear preference for U.S. and Asian technology equities and ranks American

09-24Industry

JPMorgan CEO Says India Could Triple in 10 Years

Jamie Dimon sees Indias economy tripling in the next decade, reshaping its crypto market.India already ranks No. 1 globally for crypto adoption despite strict taxes and regulation.Stablecoins stand to gain as India grows, but regulation will determine capital flows into crypto.  JPMorgan Chase CEO Jamie Dimon believes India‘s economy will become three times bigger over the next 10 years. That growth would also have major implications for the country’s cryptocurrency and stablecoin markets.  Speaking at JPMorgan‘s India Investor Conference in Mumbai on September 21–22, Dimon said he “guessed” India’s economy would be three times its current size if they met again in 10 years. He also discussed JPMorgan expanding its business in India and covering more Indian companies in its research.  Dimon was not specifically predicting growth in Indias crypto market. However, a much larger economy would put more money in the hands of consumers, businesses, and investors, creating a larger market for digital assets.  India Already Has a Large Crypto Market  India is already one of the worlds biggest cryptocurrency markets, despite strict crypto taxes and regulations. Chainalysis ranked India No. 1 globally for crypto adoption in 2025, even though crypto profits in India are taxed at 30%, plus additional taxes.  Discover more  News  Brokerages & Day

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