AMZN Price Prediction: AWS at 37% Growth and $2.92T Market Cap — Is $300+ the Next Stop Before Q3 Earnings?
Ted Hisokawa Sep 22, 2026 12:24 Amazon is pressing against its upper Bollinger Band at $260.63 with institutional money sitting 70% net long and a Wall Street consensus targeting $313–$328 — a 20–26% upside gap thats hard to ign… AMZN Surges on Record AWS Velocity — But the Chart Is Flashing a Warning Signal Amazon closed Monday at $258.45 and has pushed further this morning to $260.63 on Binance, up 1.65% in the last 24 hours. The day‘s range — $253.82 to $260.99 — tells you buyers are in control but not stampeding. This isn’t random drift. The macro narrative driving this move is as clear as it gets: AWS just posted its fastest quarterly growth rate in 18 quarters at 37% year-over-year in Q2 2026, with revenues of $42.2 billion annualizing at a $169 billion run rate. Operating income in the AWS segment surged 64% year-over-year, with AWS margins expanding to 39.4%. Thats the engine. The rest of Amazon — advertising up 26%, North America retail up 16%, international up 15% — is gravy. Bank of America reiterated a buy rating and $320 price target on September 16, anchoring on Amazons “Project Mercury” — a $6.8 billion commitment to expand same-day delivery to more









