Meta Platforms Seeks Users Retention on Threads
To continue serving its sign-ups and entice users to return to Threads, Meta wants to add more “retention-driving hooks”. Following its buzzy launch and recording over 100 million users within a week of rolling out Threads, the executives of Meta Platforms (NASDAQ: META) are now working on boosting retention on the new app. The management of the multinational technology company is heavily focusing on keeping Threads user base after it lost over 50% of its users. The matter was revealed by CEO Mark Zuckerberg, who on Thursday said at an internal company town hall that the retention of users on the new Twitter rival was better than executives‘ expectations. However, the Meta Platforms’ CEO noted that user retention on Threads is “not perfect”. Meta Plans Retention Hooks for Threads Users In his speech, he explained that it is still “awesome” if all 100 million sign-ups or even half remain on the app. “Were not there yet,” he added. Zuckerberg sees departing users as a “normal” occurrence, with the hope to accommodate and house more users as time goes on. The CEO expects user retention on Threads to improve as Meta adds more exciting features to the app. Some of the expected additions include
