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More consumers went to stores, and shoppers spent more online, this Black Friday, compared to last year, getting the holiday season off to a merry start, according to the initial numbers. E-commerce sales were up 7.5% on Black Friday compared to 2022, with a record $9.8 billion spent online during the day, according to an Adobe Analytics report released today. Store Traffic Up 4.6% In-store traffic saw its strongest growth in recent years, up 4.6% compared to last years Black Friday, according to Sensormatic Solutions, which tracks shopper visits to stores. The surge in store shoppers on Black Friday reversed the trend Sensormatic Solutions has seen throughout this year of declining store visits. Shopper traffic has been down 2.4% on average to date this year, according to Sensormatic Solutions. In-store traffic on Black Friday “outperformed our expectations,” Grant Gustafson, head of retail consulting and analytic at Sensormatic Solutions, said in a statement released with the Black Friday numbers. “This is the most significant Black Friday increase we‘ve seen in recent memory,” he said. “It’s great news for retailers and consumers as we head into the remaining days of the holiday season.” Lines At Mall Stores At Westfield Garden State Plaza in Paramus, N.J., one of New Jerseys largest