Money Reimagined: Musk Masters the Attention Economy
Well, this past week felt historic. As bitcoin (BTC, +1.07%) surged to all-time highs and found its way into TV studios and onto newspaper front pages, it felt like wed crossed the chasm and gone mainstream. This happened in predictably weird and wild ways, with memes and attention-grabbing stunts – as discussed in the column below. Regardless, it seemed like no one could stop talking about bitcoin. Ethereum had a big week, too. The Chicago Mercantile Exchange launched ether (ETH, +6.51%)futures, which helped the token hit all-time highs as well. And the buzz around decentralized finance (DeFi) and nonfungible tokens (NFTs) just got louder. All of that activity is putting ever more stress on the Ethereum network, where transaction costs – in the form of “gas fees” – are surging (see below). There‘s an urgent need, in other words, for the scalability promised by Ethereum’s long-awaited 2.0 upgrade. That‘s what Sheila Warren and I discussed in this week’s episode of our “Money Reimagined” podcast. We asked Danny Ryan, a key Ethereum core researcher and communicator, to give us the lowdown on whats happening with the massive upgrade, and more. Have a listen. After reading the newsletter below. Are we not entertained? When news broke Monday that