Major Swiss retailers set to debut Bitcoin gift cards
Manor and Valora are leveraging the current crypto hype to sell Bitcoin gift cards in their stores across Switzerland. Switzerlands crypto boom has entered another dimension with retailers rolling out Bitcoin (BTC) vouchers and gift cards. According to Swiss daily Tages-Anzeiger, Manor — the countrys largest department store chain — is already selling Bitcoin voucher cards in 59 of its branches. Meanwhile, the retail giant Valora will begin selling BTC gift cards in its kiosks across the country starting April 1. Dubbed “Cryptonow,” the Bitcoin vouchers are from the stables of Värdex Suisse, a cryptocurrency financial services firm. Värdex is also a subsidiary of major Swiss crypto exchange Bitcoin Suisse. According to Simon Grylka, head of operations at Värdex, Cryptonow offers a simple onboarding channel for would-be cryptocurrency adopters daunted by the usual avenues for acquiring virtual currency. For Grylka, the Cryptonow voucher is akin to digital gold coins. The Cryptonow voucher cards will be available in three different variants ranging from 100 to 500 francs ($107 to $535). The Värdex Bitcoin gift card product is coming amid continued growth in Switzerlands crypto and blockchain industry. As previously reported by Cointelegraph, the top-50 blockchain firms in the Crypto Valley are up more than 680% in value since