In light of the "imploding NFT market," Fanatic buys 60% of its shares in Candy Digital.
As trust in the investment portfolio dwindles, sports apparel manufacturer Fanatics is selling its shares in Candy Digital, a nonfungible token (NFT) startup. Fanatics, a sports company owned by Michael Rubin, was reportedly selling its 60% investment in the NFT startup on January 4. Fanatics, which was established in 2011 and is now estimated at $31 billion, is a well-known brand in sports merchandise and online shopping. However, the NFT industry has been severely impacted by the crypto bear market in 2022, and Rubins company appears to be aiming to move away from “standalone” NFT firms. According to CNBC, a group of investors led by Mike Novogratzs Galaxy Digital will buy a share in Candy Digital. Rubin stated in a message that was sent to the publication: “Over the past year, it has become clear that NFTs are unlikely to be sustainable or profitable as a standalone business.” According to him, selling off our stake in Candy Digital “enabled us to make sure investors were able to recuperate the majority of their investment via cash or new shares in Fanatics.” “Especially in a collapsing NFT market that has seen precipitous decreases in both transaction volumes and pricing for standalone NFTs,” he continued, this was a positive conclusion