Can AI Build a Startup in 72 Hours? Elon Musk's Team Will Livestream the Test
Three employees at Elon Musks AI company will try to build a startup in 72 hours using AI agents, with every product, engineering, and business decision streamed live from September 15 to 17. The company has no name, no product, and no idea yet. Matt Palmer, Lauren Tan and Roshan Sadanani are meant to choose all three on camera as they go. Sponsored Sponsored What the 72-Hour Build Involves The event, called Grok Bot Galaxy, runs at a San Francisco venue with a worldwide livestream. Sessions run from 8.30 a.m. to 6 p.m. Pacific time each day. The company name has not been announced. Matt Palmer, Lauren Tan and Roshan Sadanani will start from a blank slate during the Grok Bot Galaxy livestream (Sept 15-17) and decide the idea, plan and name in real time as they build. — Grok (@grok) September 12, 2026 Grok Bot is SpaceXAIs agent product, not the Grok chatbot that answers questions on X (Twitter). The company describes it as a team of AI agents that users can name, assign objectives, and set loose across apps and websites. BeInCrypto has covered the product since before laits unch, including a Grok Bot domain dispute in which an anonymous owner demanded $1 million. The three builders will









