XRP Branding Hits Florida Field in Reported $5M Annual Ripple Deal – Bitcoin News
Key TakeawaysThe XRP logo will appear on Florida Field beginning with the 2026 season.The Ripple sponsorship will reportedly generate $5 million annually.Ripple will support finance and technology education across the campus. XRP Branding Arrives at Florida Field Florida Athletics, the University of Florida‘s intercollegiate sports program known as the Florida Gators, announced the multiyear sponsorship on Sept. 4, bringing Ripple’s XRP branding to Ben Hill Griffin Stadium beginning with the 2026 football season. The agreement also covers Florida Athletics digital properties and event signage while extending financial and technology education to student-athletes and the broader campus community. University of Florida Athletic Director Scott Stricklin stated: “This partnership brings together two organizations that think boldly about the future, and we look forward to introducing XRP to our fans.” An Associated Press report placed the agreements value at $5 million annually, citing a person familiar with the negotiations. Florida and Ripple did not disclose the financial terms. Discover more Merchant Services & Payment Systems Digital Currencies FINANCE NCAA Rule Opens New Revenue Channel The sponsorship follows a National Collegiate Athletic Association (NCAA) rule change permitting commercial field advertisements during regular-season football games beginning in 2024. Schools may place one advertisement at midfield and no more than two smaller advertisements elsewhere. The rule permits









