Hedera-based BrandBoost targets gamified loyalty programs for enterprises
Swiss blockchain firm The Hashgraph Group has launched BrandBoost on Hedera, introducing tokenized loyalty rewards and real-time customer engagement tools for enterprises.The Hashgraph Group has launched BrandBoost on Hedera to help enterprises create tokenized loyalty rewards and real-time customer engagement systems.BrandBoost combines gamification, digital collectibles, self-custody wallets, and identity verification tools for sectors including sports, media, entertainment, and telecom. According to an announcement shared with crypto.news, the new software-as-a-service platform targets enterprises looking to move beyond traditional loyalty systems built around static points and membership cards. The company said BrandBoost combines gamification tools, tokenized incentives, digital collectibles, and AI-driven consumer analytics to create what it described as a more interactive loyalty experience. At a time when brands are competing for repeat consumer attention across online platforms, retail stores, sports venues, entertainment events, and connected devices, The Hashgraph Group said businesses increasingly need systems that can respond to customer behaviour instantly instead of relying on delayed reward mechanisms after purchases are completed. Data cited by the company from Deloittes 2025 customer loyalty research showed that 72% of consumers said loyalty programs make them more likely to spend with preferred brands, while 56% said such programs increase how much they spend. Deloittes research also found that only








