Fast-Food Chain Shake Shack Trials Bitcoin Rewards for Customers Using Cash App – Bitcoin News - BitcoinEthereumNews.com
The American fast-food restaurant chain Shake Shack is giving bitcoin rewards to customers leveraging Cash Apps debit card payment rail, Cash Card. According to Shake Shack, participants will get 15% of their purchase back in the form of bitcoin, and the crypto promotion will last until mid-March. Shake Shack Experiments With Bitcoin Trial to Lure Millenial and Gen Z Customers The fast-food restaurant chain Shake Shack is experimenting with cryptocurrency rewards as the company has partnered with Block Inc. in order to give away bitcoin (BTC). The anouncement stems from a Wall Street Journal (WSJ) report authored by An-Marie Alcántara and Shake Shack explained the move is meant to lure younger customers. Executives at the burger chain told Alcántara that while it‘s looking to attract millenial and Gen Z-age customers, Shake Shack is also “interested in more cryptocurrency options.” The offer will give Shake Shack consumers the ability to receive 15% of their purchase back, but paid in bitcoin. Essentially, customers need to leverage Block’s Cash Card and Cash Boost system in order to get the BTC reward. Jay Livingston, Shake Shack‘s chief marketing officer, told the WSJ reporter that the fast-food restaurant chain has not seen demand for crypto payments. However, Livingston said