Be Media in Australia to be Acquired by Animoca Brands for Blockchain Development
Animoca Brands, based in Hong Kong, has announced that it will shortly purchase Australian digital marketing business Be Media in order to investigate potential centered on blockchain development in the country. Animoca Brands stated that it is working to advance its digital property rights for gaming and the metaverse. Be Media will be in charge of developing agreements with key Australian brands as Animoca Brands aspires to foster the establishment of the open metaverse and give digital property rights to internet users using blockchain and NFTs. Be Media has already began hiring for blockchain development and project management positions in order to fine-tune the concept. “The acquisition of Be Media will allow Animoca Brands to extend its core capabilities to support the Australian market and beyond. There are tremendous opportunities in Australia and Be Media will enhance our ability to work with companies that wish to participate in the exciting opportunities presented by the emerging open metaverse,” Yat Siu, the co-founder and executive chairman of Animoca Brands, said. Mr. Fogarty, Be Medias founder and CEO, stated, “I couldnt be more delighted to join Yat and Animoca Brands, the leading frontrunner in Web3 with a bold goal to help construct a genuinely open and decentralized metaverse.”