Kids Brand Hanna Andersson Launches Its Own Resale Site
Childrens clothing brand Hanna Andersson has partnered with resale tech company Archive to create Courtesy of Hanna Anderson Hanna Andersson, the childrens brand known for making clothes that become prized hand-me-downs when they are outgrown, has launched an online resale shop. It is the latest is a growing number of clothing and fashion brands looking to tap into the booming resale market with their own secondhand sales operations. ThredUP, the online consignment store that publishes an annual report on the resale market, noted in its 2022 ulat that proprietary brand resale sites are driving the secondhand industry, with the number of brand and retailer sites jumping from eight in 2020 to 30 in 2021. ThredUP expects the global secondhand apparel market to grow by 127% by 2026, to $218 billion. The Hanna Andersson resale shop, named Hanna-Me-Downs, is designed to make it easier for Hanna Andersson customers to sell or buy pre-owned Hanna items. Sellers can opt to be paid in cash, or to receive a Hanna Andersson gift card. Sellers who select the gift card option will get credit for 25% more than the sale price of the resold item. Those who opt for cash will receive 70% of the purchase price, comparable to the fees