BitTrade is a legitimate crypto asset exchange in Japan with the top number of coins handled in the country and operates its business around a "localization strategy." BitTrade 's name was used prior to Dec 2018 and is a reissue of the brand name. From Dec 2018 to Feb 2023, the brand name was Huobi Japan. The back-end system and the security technology are equivalent to that of Huobi Group. After rebranding to BitTrade, the company continues its friendly relationship with Huobi Group.

The company offers two types of markets: a simple swap service, which is familiar to the Japanese market, and a regular order book market service. There are no tokens issued by BitTrade at this time. The company is also a financial instruments business operator (License: Type 1 Financial Instruments Business) based on Article 10, Paragraph 2 of the Supplementary Provisions of Law No. 28 of 2049.